I understand how
completely random that sentiment seems. You need to know that I simply
cannot stand Martha Stewart. You're probably thinking: Who cares? And WHY
am I bothering you with this?
I'll tell you why:
Because she has personally invaded my world. Okay not my real world.
Imagine my
displeasure when I signed onto my favorite game, Zynga's CastleVille (where
I play as Lady Bren) and there was Martha Stewart.
CastleVille
is played primarily on Facebook so it has players from all around the world.
I have spent the last two days educating my subjects as to who she is.
(Ok they're not really subjects but hey it is CastleVille so I have my Royal
Mojo ON) Those that do know who she is fall into two distinct camps. They
either: Really really love everything she does or absolutely hate her.Games.com has an article and poll on whether her appearance will ruin the fantasy. On different gaming threads there are groups
talking about boycotting the game until her "Quest" is gone.
Other threads have gamers completely abandoning Zynga completely over
what they feel is a complete sell out.
But back to
Martha~ Long before her legal issues I simply never got the fascination.
Martha, in my humble opinion, was one of the worst things to ever happen
to women. The way she presents everything as "simply do this"
or "of course everyone can" drives me nuts. While I believe in
setting standards there are realistic ones and then there's Martha's. If
you were to actually live your life the way she preaches you would need weeks
that contain twelve 46 hour days as well as unlimited resources, a large staff
and a family that only comes out for the pictures.
Her
daughter Alexis has built her own fame on having survived being Martha's child.
In her TV show "Whatever Martha" she and best friend Jennifer
would bash her Mom's old shows. Sharing tales of how rude she was to
guests or how horribly she treated the staff. On their weekly radio show
"Whatever with Alexis and Jennifer" they talked often about how
imperfect they were and unable to live up to the standards created by Martha.
The latest avenue of this Martha bashing career was last fall when the
ladies co-authored Whateverland: Learning to Live Here. Martha
Stewart was a producer of both the TV and Radio show. Talk about a
resolved relationship. On her own show Martha said that she found the book to
be very enlightening as well as entertaining and encouraged everyone to buy it
and make it a best seller.
Back to
the gaming world issue. Why would a major image such as herself join
Zynga? Surprisingly I have been unable to find much on the joint venture though
Martha did send out a tweet earlier today: CastleVille, Zynga's newest game
goes live tonight with Martha's Kingdom. Play and visit with me. I am a very
cute avatar.
I
understand that for years we've been playing games with avatars of real
people... from the Backyard Sports computer game series to any John Madden or
any EASports game. What just seems so wrong is having someone like Martha
show up in a game like CastleVille. While I can most definitely see her
wanting to be the top royal beyond that I can't make any connection whatsoever.
Heck we collect Ogre's burps for heaven's sake. Outside her
compensation what benefit is there for her? Or maybe?? Did someone
somewhere think: "Hey Martha if you become an avatar in CastleVille your
name/brand will spread more globally so we can sell more towels
worldwide?" UGGHH
I
guess it was inevitable. Product placement has expanded into the gaming
world. What's next the preschool set: